Kuato Studios Creates World’s First Augmented Reality Music Video
We are proud to announce the release of the world’s first Augmented Reality (AR) music video app developed to support Chinese popstar Leehom Wang’s new album ‘A.I. Love’.
Designed exclusively for the new iOS11 ARKit, the ‘My A.I. Date with Leehom Wang’ app was created in just six weeks. As well as face-mapping technology to allow fans to experience a digital date with the popstar, the app offers extensive customisation with users able to choose from a range of skin tones, hairstyles, and eye and mouth shapes, and clothing.
‘My A.I. Date with Leehom Wang’ app not only shows how AR can develop storytelling to deliver the ultimate fan experience. It also builds on Kuato’s success in driving engagement through sharable content. Across multiple games, Kutao has shown it is able to deliver another layer of user engagement by providing digital mementos of in-game experiences, which can be shared with others. In this case, users of ‘My A.I. Date with Leehom Wang’ are presented with a photo-diary depicting the date, which they can post across social media.
“Apple’s ARKit has made it quicker and easier than ever to develop AR applications,” said Mark Horneff, managing director at Kuato Studios. “Through AR, we’ve been able to bring to life an experience many fans could only dream of and a mechanism for Leehom to increase engagement with his loyal social media following worldwide. I have no doubt that companion apps like this are going to become more and more popular in the entertainment industry and we’re delighted to be blazing a trail with Leehom.”
By releasing a companion app alongside his latest music video ‘A.I. Love’, Leehom Wang hopes to increase engagement with his global fan base. Users have the ability to share images from their AR experience on social media, providing an additional form of organic publicity for the popstar.
“It’s exciting to be at the forefront of this technology with my new album, “A.I. Love”, which deals with artificial intelligence, and how it will change the world for humans,” added Leehom Wang.
Fans will be able to download the app via the App Store, or discover it using a QR code on the posters promoting the album launch. Link to A.I. Love Music Video: https://www.youtube.com/watch?v=R4DuqEL0ChQ